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This Is The Psychology Behind The Hidden Agenda Of Supermarkets

Published April 7, 2017 by teacher dahl

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We all know that there are certain rules we should follow if we want to shop smart and healthily. Plan your meals. Write a list – and stick to it. Don’t go shopping on an empty stomach. But sometimes you can go in with the best intentions and come out with a family-size block of chocolate and a packet of chips. But you shouldn’t be too mad at yourself for that transgression; turns out supermarkets are specifically designed to trip you up.

A recent study by Live Lighter revealed that 60 per cent of Aussies buy unhealthy foods if they are on sale and in prime positions – such as end-of-aisle displays and at the checkout.

It’s all part of the psychology of supermarkets, which are specifically designed to keep you shopping longer, feeling happier and buying more. According to environmental psychologist Paco Underhill, “Upward of 50 per cent of what we buy in a supermarket we had no intention of buying as we walked in the door.” But how do we get duped time and time again? Here are four sneaky ways the experience of shopping gets you to overbuy.

Smell
Think it’s simply a matter of convenience that those roast chickens are made onsite? Think again – the mouth-watering smell that hits you right as you walk into the store is there to remind you just how hungry you are before you start your shop.

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Positioning

If you’re just popping in for a bottle of milk, the layout will have you walking right to the very back of the store. The most common items most people purchase – milk, bread and eggs – are often placed at opposite ends of the shop. By making you walk farther, you’re more likely to see something else you ‘need’ on the way. Not to mention the fact that the path to your staples involves walking down aisles full of tempting junk food first.

Music
The supermarket playlist is at its most grating in November, when the Christmas music starts up way too early to get you in that festive (buying) spirit. But those catchy tunes have a purpose the rest of the year, too: a landmark 1982 study of supermarket shoppers found people spent 34 per cent more time shopping when background music was playing.

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Entrances and exits
Have you ever noticed that the entrances of most supermarkets are on the right, with the exits on the left? The aim of this is to get you moving counter-clockwise, right to left along the aisles, priming you to pick up things from the right-hand shelves. Exactly where supermarkets place the more expensive items. And it works. According to a discussion on ABC Radio Canberra, counter-clockwise shoppers spend an average of two dollars more per trip than punters moving in a clockwise direction.

So, how can you outsmart the supermarket giants and stop making those impulse purchases? LiveLighter Victoria Campaign Manager Alison McAleese suggests making fewer trips to the supermarket and sticking to the outer aisles to lessen the temptation.

“Steer clear of cheap promotions on junk food and drinks by sticking to the outer aisles of the supermarket where there is a plenty of fresh healthy food like fruit and vegetables,” she says. “Also consider shopping at local markets, greengrocers or butchers where you are less likely to find sales and promotions on processed, high kilojoule food and drinks.” To the farmers’ markets we go!

 

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Humitas or Steamed fresh Corn Cakes

Published November 14, 2016 by teacher dahl

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Humitas are savory steamed fresh corn cakes made from a mixture of freshly ground corn, onion, garlic, cheese, eggs, and cream, which is placed inside corn husks and steamed. Humitas are hard to translate, if you’ve ever had an humita you know what it is, but to describe them to someone who’s never had them before is a little bit complicated. I guess you could compare them to fresh corn and cheese tamales (and explaining the difference between a tamal from Ecuador and tamal from Mexico is a completely different story).

Humitas are made using fresh corn, which is ground with other ingredients and then stuffed in a fresh corn husk and steamed. In Ecuador, humitas are very popular in the Sierra or Highland region, especially in cities like Loja, Cuenca or Quito, and they are typically eaten for breakfast or with the afternoon coffee.

Recipe for Humitas or steamed fresh corn cakes
Recipe for humitas or savory steamed fresh corn cakes made from a mixture of freshly ground corn, onion, garlic, cheese, eggs, and cream, which is placed inside corn husks and steamed.
Ingredients
6-7 fresh ears of corn, with husks
3 cups grated or crumbled cheese, mozzarella or a fresh farmers cheese
1 cup diced white onions, about ½ large onion
1 tsp ground coriander (optional)
2 garlic cloves, crushed
About 1 cup corn meal
¼ cup of heavy cream
2 eggs
1 tsp salt
To serve:
Aji de tomate de arbol or tree tomato hot sauce

Instructions
Remove the husks from the corn; try to keep each husk intact, the large ones will be used as wrappers for the humitas and the smaller ones will be broken into long strips to tie around the humitas.
To help make the corn husks more pliable place them in a pot of boiling water for a couple of minutes, then drain the water and save the husks until ready to use.

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Remove the silky hairs from the corn and use a knife to cut the corn kernels from the cob, if you don’t have a steamer save the cobs to use as a steamer.
Place the corn kernels, 1 cup of cheese, diced onions, crushed garlic, ground coriander, corn meal, cream, eggs, and salt in the food processor, mix until the corn is pureed.
In large deep pot place about 2 ½ cups of water and a steamer, the water should be just below the steamer, if you don’t have a steamer arrange the cobs on the bottom of the pan instead and cover them with some of the leftover husks.

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To fill each humita (see detailed instructions on filling above as well as pictures), use 2 of the large corn husks per humita, place them on top of each other, fold the left side of the husks, then fold the top half over the bottom half, this creates a semi-pocket, fill it with a spoonful of the mixture (how much mixture will depend on the size of the husks, the larger the husks the more filling you can add) and stuff some of theremaining cheese in the middle, now fold over the right side of the husk and tighten it up a little bit, use the thin strips to tie around the wrapper and keep it closed.

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Place the humitas in the pot on top of the steamer, I like to keep them slightly inclined with the open end on top. Place any leftover husks on top and cover well.
Place the pot on the stove over high heat until you hear the water boiling, reduce to a simmer and cook for about 35-40 minutes, the cooked humitas will be slightly firm to firm when they are done.

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Serve warm with aji de tomate de arbol or tree tomato hot sauce.

Notes
For the slightly more sophisticated variation of humitas, this version separates the eggs and beats the whites.
Ingredients:
Same as the previous humita recipe, with the following changes:
Add 4 tbs butter, elted
Approximately 1 ¼ cups corn meal (instead of 1 cup)
4 eggs, yolks and whites separated (instead of 2 eggs)
1 tsp baking powder
1 tbs sugar
½ tsp salt (instead of 1 tsp salt)

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Instructions: Same as above, except add only the egg yolks to the food processor mix. Also add the melted butter, baking powder and sugar to the mix in the food processor. Beat the egg whites until they are stiff and incorporate the whites into the corn mix. Follow instructions above to assemble the humitas.

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Humita making process: How to fill and close the corn husks

The whole process of filling the humita mixture into the corn husks can be a little bit confusing until you get the hang of it. This is another part that people do differently depending on how they were taught.

Use the corn husk to create a wrapper for the humitas, the larger ones will be used to make the wrapper and you can use pieces of the smaller husks to tie around the wrappers to keep them sealed. The bigger the husks the better, of course you’ll get to a point where the bigger ones are all gone or most of them will be small to start, so in that case I use 2 husks and place them on top of each other oppositely, i.e. top part of second husk should be placed on top the bottom part of the first husk, and not directly on top, on the side, the idea is to create a wrapper so you want to use both husk to overlap to increase the width.

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Next you can place a spoonful of the mixture in the wider part of the husks (upper or lower) and some cheese in the middle, and then close it or you can finish or semi-finish the husk wrapper and then stuff it with the corn mixture.

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To close the wrapper, fold the left side over the mixture (or where the mixture will be placed), then fold the other half of the husk over – I like to stuff them at this point -, and then fold the right side, if you don’t have any mixture in it you will see that this creates a small pocket that you can then fill with a spoonful of corn mixture, some cheese and some more mixture.

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Unbelievable Uses of Used Teabags You Didn’t Know Before

Published March 1, 2016 by teacher dahl

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Teas has been used by the many for centuries because it is considered to be the healthiest drink there is on the planet. It has a lot of nutrients and loaded with antioxidants that has a powerful effects on the human body.

But did you know that aside from the health benefits you get from drinking this healthy drink, you can use it in many ways even after you used it?

Here are some of the amazing ways on How To Use Your Used Teabags That You Didn’t Know Before

USED TO FLAVOR OATS OR PASTA

Put some bags of tea in the water where you’ll cook your pasta, oats or rice. As soon as you are about to put in the grains, remove the bags just to give it a flavor added with nutritional benefits from the tea.

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USED TO NEUTRALIZE BAD ODORS

You can use this to eliminate the odor coming from your fridge by putting up a stash of tea bags in it. You can also put it in an ashtray to remove bad smells.

 

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USED TO DEODORIZE SMELLY HANDS

We cannot deny the fact that some odors can’t be easily washed off by soap. By scrubbing the contents of the teabag, the antibacterial properties of the tea will leave your hands smelling good and fresh.

 

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USED TO CREATE A RELAXING BATH

If you’re feeling stressed out or tired, try adding tea bags in your bath water. The antioxidant properties of the tea will keep your skin young looking as well as relax you with its smell.
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USED AS AN ALL NATURAL MOUTH WASH

Steep some peppermint tea and let it cool to create a natural mouth wash. It’s a great alternative than the alcohol based mouthwashes that burns the mouth.

 

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USED AS HAIR CONDITIONER

After your normal hair washing, rinse it with weak tea while massaging the scalp. It will bring volume to your lifeless hair.

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USED TO SOFTEN AND DEODORIZE FEET

Soak your feet in a warm water with green tea. Green tea is a natural antibacterial and will easily get rid of the smell. Once done, you will notice a refreshed, soft feet.

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USED TO MINIMIZE EYE BAGS

Tea bags can be the best treatment for eye bags because the tea that contains tannins will help constrict blood vessels around the eyes, reducing swelling. First, cool the teabags in the fridge and apply it for at least 15 minutes.

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USED TO MINIMIZE THE APPEARANCE OF BRUISES

Tannin found in the tea will reduce the swelling of the bruises as similar to the idea to eye bags.

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USED TO CLEAN GLASS OR MIRROR
Using damp teabags to scrub windows and mirrors will help break down grease and oil. It is also a more natural way to clean than those chemical filled sprays.

Source: amazing info. com/life hacks

 

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